AI-native operations for roofing contractors
After the storm, every roof
goes to the first company that answers.
Roofing is the highest-ticket, highest-urgency trade on this site. Storm days bury the phone; the rest of the year is won on follow-up. We install the system that handles both without adding a body to the office.
Storm week is a hundred leads. Voicemail is where most of them go.
Hail hits, and every homeowner on the street is calling roofers at once. The company that texts back instantly and books the inspection gets the street. The one that calls back Monday gets the leftovers.
More calls in a day than the office can answer
Every unanswered call is a $10K–$20K replacement that a storm-chaser is knocking on the door for.
Estimates stall while insurance decides
Roofing sales have a long insurance tail. Automated check-ins keep you the roofer of record until the claim clears.
Homeowners screen roofers harder than any trade
Roofing has a reputation problem you didn't cause. A deep Google review profile is how you beat it.
The Revenue Leak Calculator
Three sliders. Thirty seconds. See what missed calls are actually costing your shop — most owners are off by a zero.
Assumes 3 in 10 missed callers were ready to book — conservative for emergency trades — and that missed-call-to-text recovers half. Your strategy call maps the real number for your shop.
The automations that actually move money — installed for you
We don't sell "social media management." We wire the proven, ROI-ranked systems into how your shop already works, then run them in the background. Here's the core of what we install:
Missed-Call-to-Text
Every missed call instantly fires a text back so the lead stays yours instead of going to the next shop.
Online Booking + Dispatch
Customers self-book into a dispatch-ready calendar. No phone tag, fewer gaps in the schedule.
Automated Review Generation
After every job, an automatic request asks happy customers for a Google review — lifting your ranking.
Quote & Estimate Follow-Up
Sequenced nudges keep stalled estimates moving and close jobs that would otherwise slip away.
This is what happens the next time you can't pick up.
It's the morning after a hailstorm and you're on a roof. The phone rings out — again. Normally that lead is gone; the next roofer is already in their driveway.
With the system installed, a text goes back within seconds, the conversation happens without you, and the job lands on your calendar. Watch the demo — this is real message flow, not a mockup of features.
Get this on your number →Call — right now. We won't pick up — on purpose. Watch what shows up on your screen in the next 10 seconds.
By calling, you agree to receive a one-time automated text reply to that number. Msg & data rates may apply. Reply STOP to opt out."Never Miss a Job"
One done-for-you system that plugs the biggest leaks first. We build it, connect it to your phone, calendar, and Google profile, and hand you a machine that runs without adding work to your plate.
Scope your install on a call →- ✓Missed-call-to-text auto-responderRecover lost calls the moment they happen.
- ✓Online booking + dispatch-ready schedulingFill the calendar without phone tag.
- ✓Automated Google review generationClimb local search on autopilot.
- ✓Lead & estimate follow-up sequencesClose the jobs sitting in your inbox.
- ✓Reactivation & seasonal campaignsTurn past customers into repeat revenue.
From first call to live system in three steps
Strategy call
We map where your shop is leaking jobs and show you exactly which automations will recover the most revenue, fastest.
We build & connect
We install the system on your numbers, calendar, and Google profile — and test every flow end to end. You keep running your business.
It runs & you grow
Calls get recovered, the calendar fills, reviews stack up. We monitor, tune, and report so it keeps compounding.
We publish the numbers
Every install is measured the same way: 30 days of before-and-after data tied to the exact automations we turned on. We're a new company, so we're earning our proof in public — and the first shops in get the best deal we'll ever offer.
Remodeling contractor — Washington State.
Core install live. 30-day before/after metrics land here when the measurement window closes.
- ✓Founder-led install — Terelle and Nathan build it personally
- ✓Your 30-day numbers published here, with your sign-off
- ✓Founding-client pricing, scoped on the call
- ✓In-person kickoff available in Wisconsin
Same four numbers, every shop, 30 days before vs. 30 days after. No cherry-picking.
Owner-operated trades shops doing $500K–$10M
If you run the business and the phone is your lifeline, you're who we built this for. We're based in Wisconsin and install our systems remotely for trades businesses across the country. We specialize in:
Pick your trade to see the leaks, the numbers, and the install mapped to how your shop actually works.
Book your free strategy session
No pressure, no jargon. We'll show you where the jobs are leaking and what it takes to plug it. Meet by phone/video, or — if you're in Wisconsin — request an in-person visit. Pick a time, or send a note and we'll reach out.
Prefer to talk right now? Call (206) 659-3547 · tarnett@flatllc.com
We'll only use your info to follow up about your session. No spam, ever.
What shop owners ask us
Can it keep up on a storm day?
Insurance jobs take months. Does follow-up help there?
Do I have to learn new software?
Do you only work with Wisconsin businesses?
How fast can this be live?
What does it cost?
Is this just another lead-gen agency?
I'm slammed. Will this add work to my plate?
Stop letting jobs slip through the cracks.
One call to see exactly where the revenue is leaking — and what it takes to plug it.
Book your free strategy session →Prefer to talk now? Call (206) 659-3547
Before you go — 30 seconds.
Run your numbers on the leak calculator, or grab a free call and we'll run them for you. Either way, you'll know what missed calls are costing you.